Jasmin Mayfield
Jasmin is a UX Researcher at BNZ Digital where she helps development teams build software to delight the socks off their customers. She previously dabbled in the world of corporate management, then briefly as a front end developer. Interested in technology, design and human behaviour, she considers UX Research a (badass) business tool that can calibrate/recalibrate a purposeful path for any project, and believes that a great UX is the heart of a great business. Aside from being a post-it hoarder, she is an avid dog enthusiast, loves cheese scones, cowgirl boots and blowing bubbles with her two kids.
As we continue to embrace AI technologies it is now more than ever that UX Research is needed, to inject a dose of humanity into everything we do. This talk will explore Jared Spool's definition that 'design is the rendering of intent' and how this applies to software development, unpacking what it means to do 'intentional development' in an agile environment. This is a UX 101 talk aimed at a developer audience, covering learnings of all things hideous to victorious in building software with 3 reasons why we, developers and UX folk should hang out more.